The fashion industry is currently plagued by the issue of waste, especially within luxury fashion. With the EU taking steps to ban the destruction of deadstock, we see fashion brands in a tough situation to deal with their waste. If deadstock can no longer be destroyed and is unable to be discounted due to brand devaluation, what options do they have?
creating change through collaboration
designing out waste
℅ ADIFF is a collaborative design studio and ethical manufacturer: not only improving the environmental impact of the industry but also correcting some of the damage through our innovative solution-based design process. We want to bring sustainability to the forefront of established brands through partnerships, acting as an end-of-life solution for their pre- and post-consumer waste by ethically upcycling it to create new, unique collections. Through our design collaborations, brands can turn their deadstock into profit, while also furthering their sustainability commitments and working towards a circular fashion system.
Nike NYC Move to Zero
Retail takeover for the month of May 2021 at Nike’s NYC Flagship on Fifth Ave for their Move to Zero campaign. The ADIFF team upcycled deadstock garments and shopping bags into NYC-themed items: from sporty masks and bacon egg and cheese bags, to pizza box straps and metrocard + mask pouches. As a continuation of our Open Source Fashion Cookbook, a DIY kit including the patterns and instructions for how to create one of the collection items at home was free with every purchase.